Marketing Health Intervention in Hospitals General Medical Services Essay

Marketing Health Intervention in Hospitals General Medical Services Ltd - Essay Example In the general area of commercial market, marketing is often considered as ‘an exchange between marketers and consumers that aim to satisfy consumer needs and maximize the return on investment for shareholders; thus, there is an inevitable and omnipresent tension between marketers' interests and those of consumers which form the basis for different positions on the ethics continuum of marketing practices’. It has also been observed that ‘placing consumers' interests against those of marketers on the ethics continuum may be too simplistic, because it may imply that marketing is a zero-sum game and reject the possibility of a win-win outcome; both marketers and consumers may form their perceptions of the ethics of specific marketing scenarios according to ethical principles such as rights, justice, fairness, and equity; in many cases, marketers and consumers agree on the ethical evaluations of certain marketing scenarios and raise no ethical concerns. From a differen t point of view, marketing has been characterized as ‘a social process by which individuals and groups obtain what the need and want through creating and exchanging products and value with others’. Moreover, traditional marketing has been divided into ‘four segments denominated as the place, promotion, product, and price’. Referring to health care, marketing concerns: access "place"- the ability of a patient to get into the health care delivery system as well as the location where health care goods and services are sold;

Next Generation Air Transportation System (NextGen) Term Paper

Next Generation Air Transportation System (NextGen) - Term Paper Example However, each improvement in the aviation industry has got a ripple effect that brings change all through the industry (Salas and Maurino, 2010). The demands for air travel have continued to grow, resulting to unprecedented growth within the industry. Growth in the aviation industry has resulted to an expanded workforce that has put pressure on aviation companies to reduce training period and quickly train qualified pilots (Salas and Maurino, 2010). At the same time, technological advancement is helping in implementation of highly complex, computerized systems that change the manner pilots and other personnel relate with other aircrafts. Similarly, there have been calls for broad improvements in traffic control system putting more pressure on industry professionals and researchers. All these influences, thus, have had a great impact on the industry and on the human factors. This present paper discusses the impact of NextGen will have on the human factors in the aviation industry. Nex tGen technology Despite program by Next Generation Air Traffic System (NextGen) being merely one of the many vehicles of transformation in aviation industry, presently, it stands for the most remarkable call for transformation in the aviation industry. ... Through the use of this new technology, the NextGen technology is bound to considerably improve service provision. For instance, projections by NextGen estimate that there is the need to reduce clogging in the air transports system of the US (FAA, 2007) NextGen has availed data equipment that has the ability to tap weather sources all over the airspace. This data has also enabled to provide accurate information on what lies ahead for any particular flight. This ability is also remarkably since aircrafts can access timely information from all dimensions (Salas and Maurino, 2010). The human factor through NextGen has totally overhauled earlier and outdated ways used by airspace bodies. This has significantly changed aviation sector since National Airspace System (NAS) of the US has managed to install better traffic loads. Moreover, it has also helped to project better means by reducing gridlock as well as maintaining safety in the aviation department. Essentials and Benefits Fundamenta l measures and improvements that NextGen has applied to refurbish human factor in the aviation sector include the inception of System Wide Information Management, Automatic dependent surveillance-broadcast, Next Generation Data Communications, Next NAS voice switch and Generation Enabled Weather. Through the use of, Automatic dependent surveillance-broadcast (ADS-B), NextGen (GPS) satellite signals offer efficient information to air controllers and pilots. Such information is much accurate and has increased aircraft safety through safe navigation in the sky. Besides, ground safety for airplanes has tremendously improved. In addition, NextGen has improved the human factor by fixing airplanes with special transceivers known as

African americans and Native americans Essay Example for Free

African americans and Native americans Essay African Americans and American Indians or Native Americans are two of the major subordinate groups in America today. They face many forms of oppression from the dominant group and have many things in common when it comes to this oppression. I would like to focus on five specific types of oppression they face: stigmatization, segregation, ethnocentrism, prejudice, and discrimination. African Americans are facing stigmatization far less these days, but if one looks back a half-century, they will find countless examples. Stigmatization can include the de-humanization, labeling, characterizing, and degrading of a group. During slavery, blacks were stigmatized into the happy and carefree characters Mammy and Sambo. This was done to show that slavery was good and blacks probably wouldnt be able to function in free society. When slaves were freed, blacks were painted as savages that could not be trusted to live normally. Caricatures of blacks with exaggerated features and portraits of the characters Sambo and Mammy still exist today. For Native Americans, stigmatization is far worse. Countless sports teams have a Native American as their mascot, some having very derogatory names such as the Washington Redskins. Indians were also portrayed as evil in countless western movies and as ruthless savages in others. These stigmatizations make Indians seem more like fantasy characters than real people. Many people do not realize that these stigmatizations are very hurtful and detrimental to society. Segregation, the separation of two or more groups based on physical characteristics, is another issue that still plagues African Americans and Native Americans. From the moment Europeans set foot on what is now America, they have been forcing Indians farther and farther west. The American government created reservations for the Indians so that they could have the valuable resources that they needed. Treaties were signed and broken, and the Indians moved farther along the Trail of Tears. Reservations still exist today and for the most part Native Americans have are not integrated into American society. Most would like to think that after the Supreme Court case Brown vs. Board of Education, segregation no longer exists for African Americans. Sure its not like we still have separate drinking fountains, but by and large blacks and whites are separate. In all major cities large housing projects have been created for low-income persons. The vast majority of the people living there are black. Most inner city schools are almost entirely made up of minorities. Legal segregation is no longer a problem anymore, but social segregation is still a major problem in society today and something needs to be done. Ethnocentrism is the feeling by one group that they are superior to another based on ethnic background. Native Americans have always been the victims of this. They were forced to leave their homeland by the superior Europeans and thought not good enough to live among them. Native Americans still live mostly separate and many people still degrade them and think of them as inferior both mentally and physically. Most people have not been exposed to them yet judge them anyways. This is very sad and disturbing. African Americans were thought of as the lowest, stupidest, least civilized people on earth. The whites thought they were far superior and showed this by literally stealing African Americans from their homeland of Africa and forcing to into slave labor. Even after slavery, white supremacy groups such as the KKK still exist and continue to be a proponent for the inferiority of African Americans. Many think of blacks as being less far less intelligent and civilized even today. Prejudice and discrimination are two of the biggest problems facing African and Native Americans today, and the two go hand in hand. Prejudice involves negative attitudes towards ethnic groups, which can include beliefs, thoughts, and stereotypes. Discrimination is taking action on these prejudices by denying certain rights and opportunities to these groups. Prejudice leads to discrimination of these groups. African Americans as well as Native Americans are discriminated against in employment opportunities, housing options, public school resources, and countless other ways. They are  discriminated against because of these prejudices and stereotypes.For example, say a black man walks into a store with his white friend. The employees of the store are more likely to offer service to the white man and will probably follow the black man to make sure he is not shoplifting. The prejudice views they hold cause them to discriminate against the black man. These problems are very real even today and unless society as a whole addresses them and ways to stop them, they will continue to destroy the fabric of our country.

Different Methods of Chromatography Analysis

Different Methods of Chromatography Analysis General Introduction Health is of prime importance to a human beings and wants to get cured in the least possible time whenever they falls ill. This desire and necessity has resulted in the use of a large number of synthetic organic compounds as medicines despite the fact that usually side effects are associated with the use of these drugs. In recent times, practice of giving a number of drugs together has very much increased. Due to drug interaction, the levels of the active drugs together has very much increased. Due to drugs interaction, the levels of the active drug may be too high for a longer time to cause side effects. Further, the reduction/ oxidation products of these medicines, which are produced during the metabolism may also be responsible for their side effects. It is therefore necessary to develop sensitive trace analytical methods for the analysis of the drugs by using UV Spectrophotometer, most sophisticated and advanced chromatographic techniques like UPLC, GC, HPLC etc. Use of pharmaceutical preparations to make their determination, a matter of for most importance. Due to the great variability of the materials, which are to be analyzed; skillful sampling, preliminary clean-up procedure and selection of a appropriate method in the assay is necessary. With the introduction of new and more potent drugs every year, the pharmaceutical analyst is called upon to devise new analytical methods like chromatographic techniques; with ever increasing sensitivity, specificity and simplicity for new drugs . HISTORY OF CHROMATOGRAPHY1 The study of chromatography happening in eighteenth century when with a immense significance the nature of inorganic compounds was considered on filter paper by Runge. In 1898 Day in USA forced crude petroleum throughout a column of limestone and fuller’s earth. The chromatographic theory was discovered first by a Russian botanist , MichaelTswett (1906) who make use of a glass column of calcium carbonate for separation of chlorophyll pigments from plant by using petroleum ether. The major development occurred around 1930 when Lederer and co-workers in 1931 separated xanthine and lutein on a column of calcium carbonate powder. In 1935 ,Adams and Holmes observed some synthetic ion exchange resins capable of exchanging ions  and thus ion exchange chromatography came in to existence. In 1944, Martin, Consden ,Gorden replaced silica gel columns by strips of filter paper and developed Paper chromatography. Thin layer chromatography though discovered first by Lzmailer and Shraiber , was further developed By Stahl and co-workers using silica gel on glass plates. Amongest the newest and most effective chromatographic technique for analyzing complex mixtures is Gas chromatography. It was introduced by Martin and James in 1952. INTRODUCTION OF CHROMATOGRAPHY1 A variety of methods are available for the separation of components from the mixture. They are mainly divided in to two types. Chemical methods Physical methods. The physical methods include fractional distillation, extraction, counter-current distribution; crystallization etc.These methods are effective in separation, purication and identification of many compounds .how ever difficulty arises in case of compounds where individual components have similar physical and chemical properties i.e mixture of liquids having very close boiling points etc. Chromatographic methods corresponds to the most handy and potent technique for these problems. These chromatographic methods are used for the partition of components of a composite mixture. Because of the quickness and efficiency of this methods, it can be used in all fields particulalarly in chemistry, biology, medicine, dyes, forensic departments and clinical studies. The term Chromatography derived from Greek words Kromatos means colour and Graphos –means written. Tswett defined chromatography as the technique in which the components of a combination are separated on an adsorbent column in a flowing system. As per IUPAC Chromatography is defined as a method used mainly for the division of the components of a sample ,in which the components are disseminated between two phases, one of which is stationary whereas the other moves. The stationary phase might be a solid or a liquid support on a solid or a gel, and might be packed in a column ,spread as a layer or disseminated as a film. The mobile phase possibly will be gaseous or liquid. First and foremost for the partition of the components of a sample , in which the components are disseminated . TYPES OF CHROMATOGRAPHY: Chromatographic methods can be classified on the basis of stationary and mobile phases used, depending on the stationary and the mobile phase used, separation occurs because of a combination of two or more factors such as extent of adsorption, rate of migration and capillary action etc†¦ Different types of chromatographic techniques as follows a. Adsorption chromatography b. Partition chromatography c. Paper chromatography d. Thin layer chromatography e. Gas-liquid chromatography f. Gas-solid chromatography g. Ion exchange chromatography A Adsorption Chromatography: The principle underlying the separation of the compounds is adsorption at the solid –liquid interface, for successful separation , the compounds of a mixture must show different degrees of affinity for the solid support and the interaction between adsorbent and component must be reversible, as the adsorbent is washed with fresh solvent the various components will therefore move down the column until, ultimately, they are arranged in order of their affinity for the adsorbent ,those with least affinity move Paper chromatography: Paper partition chromatography was developed by consden et al, In this paper partition chromatography paper is used as the support or adsorbent but partition probably plays a greater part than adsorption in the separation of components of the mixtures In this chromatography substances are distributed between two liquids ie one is the stationary liquid (generally water )which is detained in the fibers of the paper and is called as stationary phase, the other is the touching liquid or rising solvent and is called moving phase, The components of the mixture to be separated at different rates and appear as spots at different points on the paper The moment of components on the paper depends on the amount and nature of the stationary phase compared with the amount of mobile phase in the same part of the paper and also on the partition coefficient The rate of movement of mobile phase at the solvent front tends to be faster than at the position of the component on the paper ,it is better to defined as Rf RF= DISTANCE traveled by centre of component /Distance travelled by solvent front Types of paper chromatography 1 Descending chromatography Is defined as while the development of the paper is made by permiting the solvent to travel down the paper Advantage: 1. The development can be continued indefinitely even though the solvents run off at the other end of the paper 2. Ascending chromatography once the improvement of the paper is done by permitted the solvent to move up the paper it is recognized as ascending technique 3. Ascending – Descending chromatography In this procedure the upper fraction of the ascending chromatography can be folded over a glass rod permit the ascending expansion to change over into the descending after crossing the glass rod 4. Radial Paper chromatography This is also known as circular paper chromatography, this constructs utilize of radial development 5. Two dimensional chromatography In this a square or rectangular paper is utilized the sample is applied to one of the spot of the paper. The second development is performed at right angle to the direction of the first run This type of chromatography can be conceded out with identical solvent systems in the both the directions or by two solvent systems Importance of paper chromatography It is used for analyzing the polar compounds like amino acids, sugars and natural products, It also has been applied for the separation of many organic and biochemical products Thin layer chromatography: Thin layer chromatography is similar to paper chromatography except that a thin (025 mm) layer of some inert material such as AI2O3, MgO or Si o2 is used as the substrate instead of paper The process of thin layer chromatography was first established by izmailor and shraiber in 1938 Thin layer chromatography offers a faster and more efficient separation than paper chromatography and majority of paper chromatographic separations have now been superseded by thin layer chromatography procedures Thin layer chromatography has many advantages when compared to the other techniques like paper and column chromatography They are It requires very little time for separation Spraying with corrosive agents for credentials is also tolerable which is not achievable in paper chromatography as cellulose gets destroyed The method is used for partition , adsorption ,ion exchange chromatography as there is huge range of adsorbents obtainable This technique can be apply to preparative separation with the aid of thicker layer of adsorbents Thin layer chromatography has been included under both adsorption and partition chromatography ,in this the separation is carried on a glass or plastic plate which is coated with a thin uniform layer of finely divided inert adsorbent such as silica gel or alumina The plates are activated, the solution of the sample in a volatile solvent is applied by using a capillary tube or a micropipette to a spot keeping 1-2 cm from the bottom of TLC Plate ,the position of the sample spot is indicated by making a origin line on the plate with the lead pencil When the blemish has dried, the plate is positioned vertically in a suitable tank with it’s lower edge immersed in selected mobile phase The solvent rises by capillary action, resolving the sample mixture into separate spots at the end of the run the solvent is tolerable to vanish from the plate and the separated spots are situated and recognized by various physical and chemical methods Preparation of chromate plates With the help of pouring, dipping, spraying and spreading methods the chromatoplates are prepared, with help of qualitative and quantitative methods the TLC plate evaluated Ion exchange chromatography Separation of ionic substances may be carried out in glass columns similar to those described for adsorption and partition chromatography the chromatography medium – stationary phase is an ion exchange resin which is a polymer containing fixed charged groups and replaceable counter ions of the opposite charge, when a sample containing organic or inorganic ions is passed down the column the ions of the same charge as the counter ions displace the counter ions into the mobile phase and are retained on the column cationic and anionic exchange resins have positively and negatively charged counter ions respectively ,and retard the migration of the sample cations and anions respectively , Ion exchange chromatography: Separation of Ionic substances may be carried out in glass columns similar to those describes. Ion exchange resins: Modern resins are based on cross linked polystyrene prepared in bead form by the copolymerization of styrene divinyl benzene (DVB) Most commonly useful resins are prepared with approximately 8% DVB. Strong action exchange resins are prepared by sulphonating the free benzene rings. Strong anion exchange resins includes quaternary ammonium residues are prepared by chloromethylation of the free benzene rings followed by treatment with a tertiary amine salt ex: Trimethylamine amino hydrochloride. The strength and exchange capacities of ion exchange resins depend on the acidic or basic strength of the fine charged group. Thus the strongly acidic suphonic acid and strongly basic quaternary ammoinium groups give strong ion exchange resins with a high exchange capacity. Weaker exchange resins containing the weakly acidic carboxylic acid (COOH) or weakly basic derivatives of ammonia (ex: NHR2+Cl) generally have a lower exchange capacity. Applications: Used for the separation of similar ions Used for softening the hard water Purification of organic compounds Anion exchange chromatography include the assay of total halogenic salts using a resin in the OH form. Anion exchange is also used to separate heamine, and neomycin C from neomycin B t o test for neomycin C in Framycetin sulphate and neomycin sulphate. Gas Chromatography: The division of the components of a combination in the gaseous state could be achieved by partition column chromatography using a gaseous mobile phase was first made by martin and synge in 1941. In gas liquid chromatography: The immobile phase is a thin layer of a non-volatile liquid bound to a solid support and the mobile phase is a gas . A partition process occurs In gas-solid chromatography: Utilizes a solid adsorbent as the stationary phase and an adsorption process takes place Technique of gas chromatography: In this technique the sample is introduces in to the moving carrier gas stream and is carried by it through the column. The column contains either the active solid or a liquid of low vapour pressure held upon an inert solid. The active solid or non volatile liquid act as stationary phase whereas the carrier gas acts as mobile phase. The components of mixture sample distribute between two phases. The solubility or adsorption possessions might vary from component to component and therefore the components are carried along the column at different varies and finally emerge at the outlet of the column in distinct zones separates by the carrier gas. On rising the vapours of the constituent are detected by suitable detector accompanied by an automatic recording. Gas chromatographic appearances consists of Carrier Gas: Ex: Hydrogen, Helium Flow regulators and flow meters Ex: Rota-meter, soap bubble meter Injection devices: Columns Depending on its use:- Analytical Column Preparative Column Depending on its nature Packed column (Placed column are described as analytical column) Open tubular column Support coated open tubular column Temperature control devices Detectors ex: Katharometer Flame ionization factor Argon ionization factor Electron capture factor Recording and integrators Applications of GC: For qualitative analysis Quantitative analysis It is used for finishing of impurities present in the samples It is used for the separation and identification of lipids, carbohydrates, proteins, flavours, preservatives, colorants in food as well as vitamins steroids It is used for converting the non-volatile compounds in to volatile compounds by derivatization method. It is used for the determination of solvent residues or solvent if crystallization HPLC: The course of action of high performance liquid chromatography was developed in the late 1960s. The attitude of high performance liquid chromatography is so called because of its improved performance when compared to classified column chromatography. It is also described as high pressure liquid chromatography. Advantages of HPLC: There is ease of sample introduction and sample preparation There is speed of analysis Te analysis by HPLC is specific accurate and precise. It is used for the analysis of many polar, ionic substances, metabolic products and thermo-labile as well as non-volatile substances. Principles of HPLC: The technique is based on the same modes of separation as classified column chromatography i.e. partition, ion-exchange, adsorption and gel permeation, but it vary from column chromatography in that the mobile phase is pumped through the packed column under high pressure. Apparatus: the mode of operation of this system is isocratic i.e. one partition solvent or mixture is pumped throughout the analysis. For some determinations the solvent composition may be altered gradually to give gradient elution. Pumps: pumps are mandatory to distribute a stable flow of mobile phase at pressures varying from 1 to 550 bar. They are two types of pumps: Mechanical pumps: if the reciprocating piston type give a pulsating supply of mobile phase Dual piston reciprocating pump produce the two pistons are carefully phased so that simultaneously is filling the other is pumping. Injection systems: Injection ports are of two fundamental types Those in which the sample is injected directly in to the column Those in which the sample is deposed prior to the column bay and then swept by a valving action in to the column by mobile phase.

Changing Lives From The Other Side :: essays research papers

Changing Lives from the Other Side â€Å"To teach is to touch lives forever† is a popular phrase that teachers like to be reminded of. I know this because they almost all have it framed on their desk, up on their walls on posters, or have a t-shirt with the theme on it. Another is â€Å"To teach a child is to change the world.† I haven’t been a teacher, but I work with children and with children’s health at The Little Gym, and I volunteer at the homeless center’s children’s activity room. I can’t say that I’ve touched or changed their lives, but I know that they’ve changed my view on love more than anything else has.   Ã‚  Ã‚  Ã‚  Ã‚  All other humans, and I first learned about love from our parents. From birth, we are nurtured and given everything needed for survival. Through this dependence, we develop love for our parents. When we start to learn more about the world, we come in contact with others. I am one of the many people that try to develop or adjust a child’s life for the best. I am probably one of the least important people in the process of the child’s mental and physical growth. But, some children make me feel like the most important person in the world, that only a few worthy people are lucky enough to see a child’s special light and smile.   Ã‚  Ã‚  Ã‚  Ã‚  A child’s smile is transparent. Their love can be seen through their smile. Their happiness is so innocent and unselfish, that sometimes, we have to feel like a child to feel that kind of love. Working with kids reminds me to bring myself back to childhood. I have to think, what made me happy when I was a child, what frustrated me, and how can I make that situation better for the child. The groups of children that I work with may compare and contrast to each other in different ways. The Gym’s kids are generally well behaved and easy to please. The homeless center’s kids are disrespectful, but still easy to please. A favorite activity at the homeless center is for the children to throw toys around the room when they can’t get their way. These kids need extra attention to calm down and to explain sharing to. But if I was a raging kid, I wouldn’t want to be talked to. I would need other entertainment to keep my mind on, and fast.

Go out for dinner

When people ask to go out and have coffee, it does not only mean to drink coffee. It has more meaning of to socialize, rather than to get rid off of the thirst they have. This can also be seen when people ask to have dinner. When people finish their work or classes, they feel relief and want to enjoy their free time. A lot of the times, people finish their work in the evening and they try to socialize by asking to have dinner.Although some people can not drink alcohol or do not Like to go to bar or pub, hen asking to have dinner can be used for anyone to socialize. To have dinner together, people have be hungry. Asking to have dinner can be a chance to not only have dinner together, but also spend time until they become hungry. For example, If people want to have dinner together but they are Just a little hungry, they can hangout; for example, go out to watch a movie until they feel hunger. Moreover, If they want to talk more after dinner, they can go drink.Then having dinner means n ot only to eat food together, but also to spend time from the evening to the night. However, when a person tries to ask other sex for dinner, â€Å"having dinner,† there comes up another meaning of the term. When a man asks a woman to go lunch, she should not be anxious about her appearance very much, but when he asks her to go out for dinner, she should. When a man and a woman have dinner have special meaning. It means eating delicious food with formal appearance and appropriate manner.That a man asks a woman to have dinner implies he thinks she is special and wants to make romantic mood among them. Men ask women to have dinner especially when men try to tell a declaration of love, celebrate their special day, or to propose to women. Then in a relationship between men and women, having dinner together means to arrange special time or day. As I stated in this paper, there are two main usage in term, â€Å"having dinner. † It is granted as socializing term widely and ma ny people have dinner with others to socialize.

Comm

|[pic] |Course Syllabus | | |College of Humanities | | |COM/100 | | |Introduction to Communication |Copyright  © 2012, 2010, 2008 by University of Phoenix. All rights reserved. Course Description This course is an introduction to the field of communication with emphasis on the history of communication study, concepts important to all areas of communication, the contexts in which communication occurs, and the issues that must be faced by students of communication. The course serves as an introduction to the strands of communication: interpersonal, small groups and teams, mass communication, organizational, intercultural, and rhetoric.Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: †¢ University policies: You must be logged into the student website to view this document. †¢ Instructor policies: This document is posted in the Course Materials forum. University poli cies are subject to change. Be sure to read the policies at the beginning of each class.Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Beebe, S. A. , Beebe, S. J. , & Ivy, D. K. (2013). Communication: Principles for a lifetime (5th ed. ). Boston, MA: Pearson/Allyn & Bacon. West, R. , & Turner, L. H. (2004). Introducing communication theory: Analysis and application (2nd ed. ). Boston, MA: McGraw-Hill. West, R. , & Turner, L. H. 2010). Introducing communication theory: Analysis and application (4th ed. ). Boston, MA: McGraw-Hill. All electronic materials are available on the student website. |Week One: Overview of Communication | | |Details |Due |Points | |Objectives |Identify historical developments in communications. | | | |Identify communication models. | | | | |Explain how communication affects self-concept. | | | |Reading |Re ad Ch. 1 of Introducing Communication Theory (2010). | | | |Reading |Read Ch. 2 of Communication: Principles of a Lifetime. | | |Reading |Read University of Phoenix Material: The Contexts and Theories of Communication document | | | | |located on the student website. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. |Two posts on each |20 | | |of four different | | | | |days | | |Discussion Questions |Respond to weekly discussion questions. |DQ #1 on Day 3, DQ|15 | | | |#2 and #3 on Day 5| | |Learning Team |Complete the Learning Team Charter. Day 7 |10 | |Learning Team Charter |Resource: Learning Team Toolkit | | | |Individual |Complete the University of Phoenix Material: Introduction to Communication Worksheet located |Day 7 |25 | |Introduction to Communication |on the student website. | | | |Worksheet | | | | Week Two: Verbal, Nonverbal, and Interpersonal Communication | | |Details |Due |Points | |Objective s | | | | | |Distinguish between verbal and nonverbal messages. | | | |Recognize types of interpersonal communication. | | | | |Identify conflict management stages. | | | | |Identify interview techniques. | | | |Reading |Read Ch. 3 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 5 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 7 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 8 of Communication: Principles for a Lifetime. | | | |Reading |Read Appendix A in Communication: Principles for a Lifetime. | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. |Two posts on |20 | | | |each of four | | | | |different days | | |Discussion Questions |Respond to weekly discussion questions. DQ #1 on Day 3,|15 | | | |DQ #2 and #3 on| | | | |Day 5 | | |Learning Team |Complete response of 250-300 w ords to the following: Describe the positive and negative |Day 4 |10 | |Learning Team Exercises |effects that a modern form of communications has had on business and personal communications. | | | | | | | | |Post in the Main forum. | | | |Individual |Complete the University of Phoenix Material: Nonverbal, Interpersonal, and Textual |Day 7 |25 | |Nonverbal, Interpersonal, and |Communication Worksheet located on the student website. | | |Textual Communication | | | | |Worksheet | | | | |Learning Team |Write a 500- to 750-word summary about the stages of conflict management. What steps will a |Day 7 |30 | |Conflict Resolution Paper |team take to resolve conflict? What are the consequences of exhibiting behavior that could | | | | |have a negative effect on the team? | | | | | | | | |Explain how you would handle the following situations: | | | | | | | | | |A team member who does not submit his or her portion of an assignment | | | | |A team member who does not meet deadlines | | | | |A team member who wants to control the completion of all assignments | | | | |A team member who submits work that is below team standards | | | | |A team member who does not cite sources | | | | |A team member who is not open to others’ ways of doing things | | | | |A personality conflict between two team members | | | | |Team members who post derogatory messages directed at others | | | | | | | | | |Describe the different interview skills and techniques you used to collect information on | | | | |conflict resolution methods from Learning Team members. | | | | | | | | |Format your paper consistent with APA guidelines. | | | |Week Three: Small Group and Team Communications | | |Details |Due |Points | |Objectives | | | | | |Identify elements of group dynamics. | | | | |Identify group development phases. | | | |Recognize characteristics of effective teams. | | | | |Identify problem-solving steps. | | | |Reading |Read Ch. 9 of Communication: Principles for a Lifetime. | | | |Readi ng |Read Ch. 10 of Communication: Principles for a Lifetime. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. Two posts on |20 | | | |each of four | | | | |different days | | |Discussion Questions |Respond to weekly discussion questions. |DQ #1 on Day 3,|15 | | | |DQ #2 and #3 on| | | | |Day 5 | | |Learning Team |Complete response of 250-300 words to the following: Review Ch. 0 of Communication: |Day 4 |10 | |Learning Team Exercises |Principles for a Lifetime. Discuss any concept that a team member is having a difficult time | | | | |understanding and examine the importance and applicability of this week’s concepts to each | | | | |team member and to society in general. | | | | | | | | | |Post in the Main forum. | | |Learning Team Instructions |Take the Leadership and Group Dynamics Self-Assessment by clicking the link on the student | | | |Group Dynamics |website. | | | | | | | | | |Discuss your indiv idual results in the Learning Team forum. | | | |Individual |Recall a small team or group you have been a part of. |Day 7 |55 | |Small Team and Group Paper | | | | | |Write a 700- to 1,050-word paper about your experience. | | | | | | | | |Provide a brief description of the team or group. How many members did it include? What was | | | | |its purpose? | | | | | | | | | |Describe the behaviors the team or group exhibited as it went through each stage of | | | | |development. | | | | | | | | |Describe a problem the team or group encountered. What steps were taken to address and solve | | | | |the problem? Was the team or group able to generate a successful solution? Why or why not? | | | | | | | | | |Discuss the influence that leadership—or the lack of leadership—had on the team’s or group’s | | | | |ability to solve the problem. What style of leadership did the leader exhibit?What | | | | |problem-solving steps were taken to resolve the situation? What ste ps would have produced | | | | |better results? | | | | | | | | | |Explain whether the team or group was effective. Support your position by discussing goals, | | | | |roles, ground rules, norms, and characteristics your team or group displayed.How did these | | | | |characteristics affect the team’s or group’s ability to accomplish its purpose and solve the | | | | |problem it encountered? | | | | | | | | | |Analyze how communication contributed to cohesiveness. Identify and address how diversity or | | | | |technology affected the team or group members’ ability to communicate with one another to | | | | |reach a resolution. | | | | | | | | |Explain your thoughts on how goals, roles, ground rules, and norms help determine | | | | |effectiveness. How did these characteristics affect the team’s or group’s ability to | | | | |accomplish its purpose and solve the problem? | | | | | | | | | |Format your paper consistent with APA guidelines. | | | Week Four: Mass Communication and Presentations | | |Details |Due |Points | |Objectives | | | | | |Explain how mass communication influences society. | | | | |Identify presentation techniques. | | | | |Distinguish between informative and persuasive presentations. | | |Reading |Read Ch. 11 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 12 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 13 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 14 of Communication: Principles for a Lifetime. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. Two posts on |20 | | | |each of four | | | | |different days | | |Discussion Questions |Respond to weekly discussion questions. |DQ #1 on Day 3,|15 | | | |DQ #2 and #3 on| | | | |Day 5 | | |Learning Team |Complete the following in 250-300 words: Consider the speeches you have heard and the |Day 4 |10 | |Learning Team Exerc ises |conferences you have attended in the past.Think about the speaker’s presentation style and | | | | |discuss among team members the following: | | | | | | | | | |Name of the speaker and the event at which he or she was speaking | | | | |Nonverbal communication and body language used | | | | |Voice reflections used | | | |Eye contact used | | | | |Verbal communication used | | | | | | | | | |For the formal/written part of the assignment, Identify five or more presentation best | | | | |practices. | | | | | | | | |Post in the Main forum. | | | |Nongraded Activities and |The best way to learn public speaking—other than actually doing it—is to observe other | | | |Preparation |speakers in action and analyze what factors contributed to the strengths or weaknesses of | | | |Speech Analysis |their presentations. | | | | | | | | |Watch Randy Pausch’s speech located on the student website. | | | | | | | | | |Complete the University of Phoenix Material: Indi vidual Speech Evaluation Form. | | | |Learning Team |Create a 10- to 15-slide Microsoft ® PowerPoint ® presentation that traces the rise and fall of|Day 7 |40 | |America’s Smoke Screen |the tobacco industry’s advertising campaigns from the 1920s to the present. | | | |Presentation | | | | |Develop a presentation that outlines strategies the tobacco industry used to improve its | | | | |image and convince the public of its sincerity. | | | | | | | | | |Use an informative or persuasive approach to illustrate how the tobacco industry demonstrated| | | | |it is serious about its efforts to improve its image. | | | | | | | | |Cite at least two references from University Library for every team member. | | | | | | | | | |Format your references consistent with APA guidelines. | | | | | | | | | |Deliver your presentation and submit your presentation file or link. | | | | | | | | |For Local Campus students, these are oral presentations accompanied by Microsoft ® PowerPoint  ®| | | | |presentations. | | | | |For Online and Directed Study students, these are Microsoft ® PowerPoint ® presentations with | | | | |notes. | | | Week Five: Special Issues and Research Methods in Communication | | |Details |Due |Points | |Objectives | | | | | |Explain how diversity affects communication. | | | | |Identify communication technologies. | | | | |Recognize the role of ethics in communication. | | | |Identify research methods used in communication. | | | |Reading |Read Ch. 6 of Communication: Principles for a Lifetime. | | | |Reading |Read Ch. 3 of Introducing Communication Theory (2010). | | | |Reading |Read â€Å"Methods of Inquiry† in Ch. 4 of Introducing Communication Theory (2004). | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. Two posts on |20 | | | |each of four | | | | |different days | | |Discussion Questions |Respond to weekly discussion questions. |DQ #1 on Day 3,|15 | | | |DQ #2 and #3 on| | | | |Day 5 | | |Learning Team |Complete the following: Select two cultures other than your own and compare those cultures to|Day 4 |10 | |Learning Team Exercises |your cultural background. | | | | | | | | |Consider the following: | | | | | | | | | |What are the differences in how men and women are viewed in each culture? | | | | |List two social customs of each culture. How do they differ from your culture? | | | | |Compare cultural values and how they differ from your culture. Refer to Ch. of | | | | |Communication: Principles for a Lifetime. | | | | | | | | | |Also complete the following as a team: | | | | | | | | | |Discuss any concept that a team member is having a difficult time understanding. | | | |Examine the importance and applicability of this week’s concepts to each team member and to | | | | |society in general. | | | | | | | | | |Post in the Main forum. | | | |Individual |Read the instructions in the University of Phoenix Material: New Business Product, and select|Day 7 |60 | |New Business Analysis |one option to complete the assignment.You can choose from the following options: | | | | | | | | | |Option 1: Product Market Analysis Paper | | | | |Option 2: New Advertising Campaign | | | |Learning Team |Resource: Communication Research Methods Activity located on the student website |Day 7 |40 | |Special Issues Presentation | | | | | |Prepare an 8- to 10-slide Microsoft ® PowerPoint ® presentation on special issues in | | | | |communication.Discuss the following in your presentation as they relate to communication: | | | | | | | | | |Diversity | | | | |Ethics | | | | |Technology | | | | |Mass communication | | | | | | | | | |Include how these issues relate to each other. For instance, How do gender differences affect| | | | |communication?How does technology affect communication between different cultures? Does | | | | |diversity affect ethical decisions? How does technology affect ethical decision making? | | | | | | | | | |Identify the research approach typically used for each issue by filling out the University of| | | | |Phoenix Material: Communication Research Methods Matrix. | | | | | | | | |Include a summary of the matrix in your presentation. | | | | | | | | | |Deliver your presentation and submit your presentation file or link. | | | | | | | | | |For Local Campus students, these are oral presentations accompanied by Microsoft ® PowerPoint ®| | | | |presentations. | | | |For Online and Directed Study students, these are Microsoft ® PowerPoint ® presentations with | | | | |notes. | | | Copyright University of Phoenix ® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft ®, Windows ®, and Windows NT ® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these ma rks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix ® editorial standards and practices.